Partner Portal Redesign
Client
Best Buy
Role
Solo Product Designer
Timeline
September - December 2024
Users
External partners and internal content administrators
Overview
Best Buy’s partner portal provides external partners with operational resources, policies, and brand guidance. This redesign introduced a responsive, template-driven system that enabled internal teams to create and maintain content consistently across devices. By establishing a clear structural foundation aligned with Best Buy’s refreshed brand, the portal was better equipped to scale alongside evolving partner needs.
My Role
As the sole designer, I defined the portal’s structural system, including reusable templates, responsive behavior, and content hierarchy. I worked closely with content administrators, Brand, and Design Standards to ensure the system aligned with publishing workflows and design system requirements. This collaboration helped establish clear guardrails that supported consistent content creation while improving long-term maintainability.
Problem
Over time, content had been created independently across teams, resulting in inconsistent layouts, duplicated information, and a fragmented experience. Partners often struggled to find and scan content efficiently, while internal teams lacked shared templates to guide content creation. Without a cohesive structure, the portal became increasingly difficult to maintain and risked further fragmentation as it continued to grow.
Solution
To address this, I designed a template-driven system that standardized layout, hierarchy, and spacing across pages. Responsive behavior was defined at the template level, ensuring content remained clear and predictable across devices without requiring custom adjustments. By aligning templates with Best Buy’s design system and refreshed brand, the portal established a cohesive framework that enabled teams to create content confidently and consistently.
Results
With consistent templates and clearer hierarchy, partners could navigate the portal more easily and locate relevant information with less effort. Internal teams were able to create and update content more efficiently, reducing duplication and improving consistency across pages. The structured system ensured the experience remained predictable and maintainable as new content was introduced.
Impact
This work strengthened the usability and scalability of a critical partner-facing platform. Partners experienced a more cohesive, brand-aligned experience, while internal teams benefited from a system that was easier to maintain and extend. By establishing clear structural guardrails, the redesign positioned the portal to scale more effectively alongside Best Buy’s evolving partner ecosystem.
Due to confidentiality, some details have been generalized. I’m happy to share more about the problem space, research insights, design process, and outcomes in conversation.
